Creating inspiring brands.

The eighth ingredient: Relevant share in the mind of the consumer

What brings about the creation of the relevant share in the minds of the consumers?

A unique and pertinent story invites the consumer to take part in that story. That is why the brand creators have to be great storytellers because without the story the brand is plain boring. What is a brand without a good story? It is not a brand at all. It is not a brand that will create loyal followers or drive sales long-term.

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The seventh ingredient: Value

Without value or good quality there’s no brand. If your brand does not have quality, don’t do the branding because branding cannot mask bad quality.

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