Creating inspiring brands.

Just Love What You Do

I just watched the Nike ad with LeBron James and I wondered how do they do it? How does Nike do it?

They give me goose bumps every time I watch their ads. Ok, I am an ex basketball player so it hits me even more than an average viewer, but other people say they get the same feeling even though they have no connection to basketball.

LeBron_James_Chalk_Toss_Ritual 2 Read more →

No guts no glory

I frequently talk to talented copywriters, creative directors, designers, other brand consultants and we all agree about one thing – why don’t the clients let the creatives do the work. Why don’t they accept the gutsy idea? Why can’t the work of a brilliant creative see the light of day?

Creattivity Read more →