Creating inspiring brands.

Brand Gossip

I enjoy watching Gossip Girl for various reasons. One of them is simple relaxation while another, believe it or not, has to do with branding.

For those of you who don’t know, Gossip Girl is a rather popular American TV show revolving around lives of rich and restless Manhattan youngsters who spend most of their time shopping, partying in fancy clubs and coining conspiracies against each other. As the intro to each episode says, it is “your one and only source into the scandalous life of Manhattan’s elite”. Childish? Maybe. Most valuable when it comes to watching great examples of product placement? Definitely.

Gossip Girl first started airing in 2007 and since then it has provided cozy shelter to numerous brands. Some of the brands that were given a significant role in the show were Vitaminwater, Tally Weijl, Droid, Bing and Verizon. At the same time some premium brands such as Givenchy, Marc Jacobs, Louboutin and Chanel have also starred in some rather nice supporting roles, too.

Advertising brands by placing them in a certain context, for example in life of a young movie star in a popular teen show, is defined as product placement. And trust me, Gossip Girl has product placement brought out to the last detail. Either it was the restless Chuck Bass shopping at Harry Winston or the fabulous Serena van der Woodsen wearing her Louboutins, product placement is definitely the name of the game when it comes to Gossip Girl.

This, sometimes more and sometimes less subtle, form of advertising has proven to be very efficient, especially when targeting eager young population seeking for role models when building their own image. A recent study has shown that product placement scores exceptionally well among teens when it comes to building brand awareness, especially when promoting products such as beverages, cell phones and cars. Even bigger winners may be the owners of web sites, as the same study claims that teens not only notice but also actively pursue web sites shown in their favorite series.

The producers of Gossip Girl sure had their homework done. One doesn’t have to watch intensively to notice that the stylish Manhattan gals talk or send messages through one of the latest models of cell phones promoted by the Verizon network. And the fact that almost every little conspiracy that goes on in the show has to first be run through Bing search engine isn’t just a happy coincidence.

So next time when Queen B. (i.e. Blair Waldorf, one of the main characters in the show) drinks her Vitaminwater while wearing a Chanel bag and talking casually over her Droid phone watch carefully. There truly is a great lesson to learn.



Anonymous says: 12. 9. 2014. at 02:23

Manqabat Marks Its Own Artistry Urdu language has many colors attached to it. This beautiful language has a very wide span over the world of itself. Urdu language is the most beautiful language in the world with lots of collection of poetries, songs and a treasure of great people attached with it. All the famous art work marks its treasure to this language. Marking its beauty from the centuries this language still holds its beauty and literature all over the globe. Though this language has many forms, where each form has its own beauty and meaning attached with it. Be it is a ‘Poem’ or a ‘Naat’, a ‘Nazm’ or a ‘Shayari’ all are defined so well that the words dissolve in the hearts of the people who listens it. This language with its rich literature creates the pearls in the ocean of literature worldwide. Urdu poetry is written by many famous Urdu poets of history and even present and it is diverse into many different forms and is being sung all over the world. Manqabat is also one of the forms of the Urdu poetry. It is a poem written in Urdu in the praise of Imam Ali a.s, who is the son in law of Prophet Muhammad s.a.w. This is a Sufi devotional poem written in the praise of a Sufi saint where the poet expresses his views in the form of poetry. Each lyric of it has a deep meaning attached to it and the rich literature of the language makes it more beautiful to listen. Manqabat keep its own fascination, where love, devotion and praise being the central themes of it. Its lyric are very soft and touches the hearts of all who listens to it as the written words has a lot of effect on the person ears. With each phrase of it being well dissolved in the lines of the poetry, develops a very beautiful meaning and the one who hears it feels its depth and charm. Manaqabat are sung like a song with little of music played along with it. The way it is sung also adds grace to it as the famous poets describe it so melodiously that it touches the heart of all. The poetic diction of the Manqabat makes it elegant that along with the words, sound and the underlying meaning of the words is also very well understood. It is sung very loudly and forcefully, with singer extending their chest voice to much higher pitch than other singings, even though this usually causes a noisy or strained sound than would be acceptable in the West and rest of the world. Manqabat written in the praise of Sufi saints are generally sung at the ‘Urs’, ‘Jashan’, or ‘Jalsa’ a religious gatherings. It has become the part of both Shia and Sunni religious gatherings today. These are sung by famous Urdu singers in the huge gatherings which attract many listeners to it. Manqabat has been performed by many famous singers and Qawwals of the past like Nusrat Fateh Ali Khan, Abida Parveen, Fareed Avaz and more. A well defined literature along with the right poetic diction it has become the best form of poetry for all the Urdu lovers today around the world. Look out the website for the collection of famous work adeelzaidim Adeel zaidi Urdu website serves all the Urdu lovers a place to experience the best of Urdu poetry and videos of events from the famous Urdu poets around. Learn more at Manqabat & Famous Urdu Poets & Urdu Poetry

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