Creating inspiring brands.

Brands are emotional signatures

Nike bought Converse in 2003 and filled up Nike’s portfolio perfectly. All Stars are the lifestyle shoes, as opposed to the Just do it shoes, or shoes that make you move and attain personal athletic goals. Nike people were wise and didn’t touch the design of the famous All Stars or Chuck Taylors as they are called.
What’s the secret of a shoe that hasn’t changed since 1949?
They were first made as great basketball shoes endorsed by Chuck Taylor. They were popular in the 1970s by the baby boomers, they were perceived as rebellious, unconventional and very comfortable. The Ramones wore them, Kurt Cobain as well and now everyone wears them. My 2-year-old son, my 59-year-old aunt and I now wear Chuck Taylors or All Stars, just because they look good. Or maybe not, maybe it’s because we feel like we belong to a certain group of people. People, who are a bit rebellious, people who like the style but also the comfort.
Quite simply it’s a good match between looking good and feeling good. Looking good doesn’t need additional explanation, but everyone who wears them feels somehow special which doesn’t explain anything. The reason why could be because of the small Chuck Taylor signature or because Kurt Cobain wore them. It could also be because of the new fashion – the skinny jeans fashion. I don’t know why exactly but I feel like a part of the Chuck Taylor clan.
In their communication they go for passion, for a different or individualistic point of view. They focus on individuals and their professional life – mostly artistic and they convey their personal dreams, philosophies and their take on life.
But naturally people who wear them are not all artists, photographers, hip chefs but normal people who sit behind their desks and maybe dream of breaking out of the stuffy atmosphere and jumping into their world of passion. All Stars could be that push or that rebellious detail on the person that screams I am not what I seem to be.
The two examples show my ambiguity with the brand. The first is a trendy young girl who teaches you how to lace them and another is the communication done by a Polish advertising agency.


Anonymous says: 12. 8. 2014. at 03:04

Harivansh Rai Bachchan-gem of a Poet Harivansh Rai Shrivastav alias Bachchan’s literary genius has not gone unappreciated. This noteworthy poet, who belonged to the Chhayavaad literary movement, is best known for his early work Madhushala poetry. The book was followed by Madhubala 1936, and Madhukalash 1937 making it a very successful and popular trilogy. Harivansh Rai Bachchan was a clear forerunner. Very few people know that he was the first Indian to complete a Ph.D in English Literature from Cambridge, where he did a Doctorate on W.B. Yeats and Occultism. In the Madhushala trilogy, which is called “a rhapsody on wine and joy of living” he gives a strong underlying message. The poet establishes that the book is about the meaninglessness of ambitions, greed, bigotry and intolerance in religion. With the poetic irony and challenging conventionalism he gave Hindi poetry a completely new dimension. The death of his first wife Shyama due to TB had an everlasting impact on his thought process and his works. The grief and pessimism are well expressed in his lyrics he penned during that time. His poetry usually began with a cry of loneliness and ended with an assurance of a better tomorrow. The resonant imagery of the lyrics by Bachchan revolves around darkness and light. Critics have praised Bachchan generously for the poetic rhythm and ennui people suffer in Madhushala. On the other hand, his work Nisha Nimatran remains a moving poetic document of tragedy and suffering. Ekant Sangeet Song of Loneliness that was written after Nisha Nimatran was written during the years of 193839 when he was going through terrible mental crisis. The poetry in the book reflects his sensitivity and grimness effectively. Also, his simple, conversational Hindi brought the language of Hindi poetry closer to common Hindi bhasa usage. Bachchan never really used difficult, puritan words and tactfully bent conversational Hindi to skillfully express his innermost sentiments, dilemmas and problems. In the process, Bachchan very skillfully made his unique style and diction. The numerous awards that he garnered include Akademi award, The Soviet Land Nehru Award, Padma Bhushan, The first Saraswati Samman winner and the AfroAsian Writers’ Conference Lotus prize. Many of Bachchan’s ebooks can be downloaded for free. So book lovers what are you waiting for? Just dip into this deep treasure of Hindi Literature and you are sure to be delighted. Anju Batra is a writer based in India. She like to write on Social and cultural subject. She has writer lots of Articles on the subject of Download PDF and Buy Books Online.

Anonymous says: 20. 8. 2014. at 01:53

MBT Raha haven’t planted for a flower pot broke More than a month ago, my son sent me a strain of seedling of unknown,mbt karani said to be coming from the community pick up downstairs. I took the seedling, looked: dense, slender branches, playing with an umbrellalike spathe on infants, revealing little star pink, very easy favorite. Make people wonder is a seedling of long hairs are fully open, so who will always be the bud of flowers thrown away? Eyes full of questions for my son, my son had to tell me more about his downstairs what. Flower was district six, a grandmother who lives in a building, the day Grandma because trivia with the upstairs to one of grandfather loud mouth, master rage rushed downstairs to Grandma flowers in the flower bed hit a pulpy, and some are still uprooted…… Listen to his son about, I blame road: not allowed without permission of the owner will take home, is the same as stealing. Son aggrieved to say, I know you like flowers, thinking of picking up a back strain as a birthday gift for you. Son also told me that many children will spend picking back home. To prove that he is not lying, son I came to the scene, a stroke and on the ground, full of flower pot fragments and some residual leaves of seedling. We knocked on Grandma’s door, son seedling round to the front of her, said to take a return to her. The old man said with tears in his eyes,MBT Raha haven’t planted for a flower pot broke, if you really like home, good produce…… My son and the seedling to take home, come up with flower pot carefully planted well. Or because of its delicate and innocent, or because the master entrusted with tears, I it is very pity, all taken care of. After two days, I found in the leaf of the seedling to roll up, a depression like. And after a twoday, on the main stem from the flower gradually decayed yellow mud close to the leaf falls off. I wondering seedling while flowering and just transplant, will certainly require supplementary nutrition. I reminds an expired milk when flower fertilizer causes things to. I preparation of herbal medicine by the prescribed method, after collecting a family breakfast milk boxes, to squeeze the remaining milk drops to pots. After a few days,mbt moja I was excited to find previously flagging leaves slowly returned to Vitale, it opens up. Even more surprising is that branches of the green sky exposed himself to the toot of a smiley face to two powder. I down lower body, enjoying the flowers carefully Jiao Li face: high Butterflyshaped flowers figure Ana Obregon, Breeze, dance in the leaves of common cabbage worm. I also found this flower like a picture of the wonderful ink and light color: adulterous Center has a dark yellow holes, holes outside the rosy fine gauze around a circle, from deep to shallow, SUMI slowly towards the five petals,mbt online sale and gradually becomes shallow pink. One of the most incredible is that of peach blossom petals sharp actually kept a radiant white, as was so ink in white. Since then, each morning and evening, I will be busy in the snatch a moment of leisure, or water, or count number of flower flowers. One day also be attracted by this plant flowers of dubious origin, asked me what it is spent? Answer: unknown. Until a few days ago to pick up his son,MBT Sini in front of the district a household to see an area of the same flower. Can’t help but the front has asked its owner, the owner told me, the flower named “Vinca”, a name is sunshine. Home Search on the Web a bit, found aliases to so many of catharanthus roseus, spring, new day, richunhua day, the spring is not old, four seasonsspring, five petal plum, geese to red, the mountains such as alum, fivepetal Lotus. I also learned a lot about the flower of common sense: If flowering longer, you can open from midJuly until frost. Beautiful flowers and pose, except for potted ornamental, it also has a significant medicinal value, is the leader in the anticancer plant today. According to modern scientific research found the flower contains 55 types of alkaloids in which vinblastine and vincristine, a variety of alkaloids, malignancies is now widely used to treat leukemia, lymphoma, and head and neck squamous cell carcinoma in advanced cancer. Annual production and sales of vincristine in the world, its value has exceeded US $ 100 million…… Son my is a treasure!

Anonymous says: 9. 9. 2014. at 07:12

How Not To Choose a Custom Design Tattoo We get it that you love tattoos; you are the type that is expert on tattoo designs and information about this art. However, sometimes being an expert does not free you from making mistakes in choosing custom design tattoos. You know by now that permanent tattoos will last as long as you do, so it takes much consideration before you make up your mind. Let us now take a look at some of the most common mistakes that tattoo buffs make in choosing their tattoos. There is not really a criterion to look for; it boils down to personal choice. Here are some cases you would avoid. Worst Choice Friends’ advice is good but there are limitations. You may not want a tattoo based on what they like or what they prefer to see on you. It may be good at first, but in the long run his or her choice may not be satisfactory. You may end up having regrets, or opt to have it removed, which is expensive and painful to undergo. If you go to a tattoo parlor, it is likely that the resident artist will recommend various custom designs that are available. Remember, this artist knows the technical side of each design, not your personal preference. Choose the one that you could look at forever without feeling unhappy. Tags When you browse the internet you will find tags on each category of design tattoos. Although, some are tagged as best or top choices, always take into consideration that every individual is different. What may be best to another person may not have an impact when you wear it. Choose something that would reflect your own individuality as a person, not something that is a version of another customer’s tattoo. Sweet Talk As with any form of service, tattoo art is first and foremost a business to many parlors and designers. Do not be drawn to the sales talk of the artist who made the design. A true artist always considers the needs of their prospective client. You have to set your own criteria in choosing your custom design tattoos; a good artist is more than willing to make some modifications of their design to make them appeal to you. If you find one that is bent on having his or her way, go and find someone who is willing to focus on your personal preference. Cost The cost varies depending on the design of the tattoo. The size, color and the intricacy of the design has a bearing on the price of the tattoo. The more detailed the artwork, the higher its price. If you want to have the best deal, search on sites online that feature online galleries or offers a designing contest for custom design tattoos. In this way, you could get a really distinct design based on your criteria, and for a reasonable price. These are just some tips to help you narrow your choices when selecting your own tattoo design. If you are not 100 percent sure of the design or whether to have a permanent tattoo inked on your skin, do some research or talk to experts. Remember, it is a decision you have to live with for the rest of your life. Kristen Dunn is a tattoo enthusiast and professional tattoo designer who has created thousands of thought provoking, elegant, and funky tattoos for her clients. She has a vast collection of custom designs to her credit. Winner of several awards and accolades, Kristen is now a founding member of the world’s largest custom tattoo design community at CreateMyTattoo. View her tattoo collection or read more on her blog here.

Anonymous says: 25. 9. 2014. at 08:53

Sexy Tattoo Design Let You Saucier We’ve all seen them. Those sexy tattoo designs using a woman’s spine that turns a guy’s head, captures his attention, and fills his mind with sexy thoughts. Of course I’m discussing the classic Tramp Stamp. Seeing that sexy little inked artwork peeking above a lady’s cheap high waisted bathing suits usually sends men’s mind into overdrive with admiring thoughts and fantasies. Let’s face it ladies, a sexy tramp stamp is a lot like 100 proof visual catnip for men. Once we notice that tramp stamp peeking out above your jeans, we could’t help but look and fantasize. We can’t help it to! I once walked straight into a cement light pole because I couldn’t take my eyes off a lady’s tramp stamp. Although a wellplaced tattoo charm a man’s thoughts, furthermore , it perform miracles to the woman sporting a real design. A tattoo inside the right location, with the right design, can enhance how a woman feels about herself, her self image, and give her extreme new charismatic effect on men. Let’s face the facts, every woman wants to be regarded as sexy, desirable, and charming. A carefully chosen feminine tattoo inside right place, helps accomplish that goal. A girl expresses herself, her personality, and her femininity through her body art designs. Hip Waist Tattoosvar CasaleArgs new Object;CasaleArgs.version 2;CasaleArgs.adUnits “6,4”;CasaleArgs.casaleID 129019; Right above the hip for the waist is the one other section of the body that’s more popular among female tattoo adventurists. Tattoos in this area, within the sides above the hips, are highly flattering female’s body curves and figure. A tattoo using a woman’s side looks super sensual when she’s wearing jeans,cheap high waisted bikinis, or sexy panties. The fewer Tummy The recent ‘V’ Zone Ahh yes…the reduced tummy. Now you have an imaginative, mysterious, sensuous place for a feminine tattoo. A tattoo in this region is super provocative when peaking outside of low cut jeans. So when a brand new lover discovers this type of tattoo, expect the fireworks of passion to blow up. Again, pick the design carefully prior to inked. Let’s face it, a carefully chosen design enhances the mystery and sensuality. When choosing a design though, think ahead twenty or thirty years. Finally,Prior to inked, think how an tattoo will affect you when you finally’re married, you’re in the job, have kids, fat loss honeymoon, or come in an occupation or job. Choose carefully and be cautious, and think of the future prior to getting inked. Tattoos could be a visual aphrodisiac. But bear in mind, tattoos are permanent. If you want to know more detailed information about this cheap high waisted bikini, you can log in to vastwholesalerm. This cheap high waisted swimwear has good performance and high quality; meanwhile it is much cheaper than others. Please come and have a look, you will find something interesting outside your expectation. says: 26. 9. 2014. at 13:57

Understand The Pros And Cons of a Custom Tattoo Design Contest Today you see tattoos nearly everywhere. Many people, particularly the younger generation, wear one. With so many variations and designs, getting a custommade tattoo is still gaining popularity. Tattoo design contests are becoming popular for people who want a oneofakind design. These contests are being offered by websites which serve as platforms for tattoo enthusiasts and artists alike. But what are the pros and cons of a custom tattoo design contest? Hosting your own contest is not always a winwin situation; but to start with, let us explain you the advantages. As with any custom tattoo design contest, you get a say about what you like in your own custom tattoo design. The artist just provides the technical details, but you can modify their creation through feedback. So it gives you more control of the situation. Because it is offered online, you have access to artists around the globe who can give you high quality work. It can save you time in that you will not need to go from one tattoo parlor to another, just to find the perfect tattoo designer. The artist or designers are the ones who will come and offer their services to you. And you will have the perfect tattoo design at a very low price. But what are the disadvantages of these contests? Though it is costeffective there are sites that have hidden costs, so be aware of them before hosting your own contest. There are also those who participate in the contest who are not real tattoo artists but only designers. Tattoos are a different form of art, so be very careful who you choose. Are there pros and cons for tattoo designers, too? The truth is that if you are a beginner in the business, this contest will serve as experience for you. Not only that, chances are other clients may hire you, winner or no winner. Sometimes tattoo parlors are looking for new artists for their shops. For seasoned artists, well, this is more of a fun way of showing how good you are and that you are up to the challenge of creating new tattoo designs. You can gain a lot of knowledge and get the edge over other artists. What about the disadvantages to artists? For one thing, you have no copyright and ownership of your work. The ownership will be given to the host of the contest and the owners of the site. So, the site has the right to display your work and can be used by anyone. Secondly, there is no remuneration. Because this contest is open to all designers around the world, there would be a number of entries submitted, but only one winner will be awarded the prize. So your chances are about 1%; a real challenge to anyone, especially to newbies in the business. Since your creations are on display, anyone can copy them and put a new twist on them, making them their own creation. This is a high risk that one has to take. Moreover, though it is free to join the contest, there are also instances that the prize is not totally guaranteed if the host decides to back out or vanish for some reason. So, if you are considering hosting or joining a contest, the above mentioned are just some of the pros and cons of the business. As with having a tattoo, the risk, the responsibility, your readiness for all eventualities, and your commitment, is on the line. Think hard before making a decision; no one is forcing you to do it. Kristen Dunn is a tattoo enthusiast and professional tattoo designer who has created thousands of thought provoking, elegant, and funky tattoos for her clients. She has a vast collection of custom designs to her credit. Winner of several awards and accolades, Kristen is now a founding member of the world’s largest custom tattoo design community at CreateMyTattoo. View her tattoo collection or read more on her blog here. says: 27. 9. 2014. at 11:51

How to Make Money Designing Custom Tattoos If you are the creative type, you could make money designing custom tattoos. How? You could build your own website and showcase your talent, so that you can attract customers who want you to do their designs. The other way is to join sites that stage custom tattoo design contests, or sign up to galleries online as a resident tattoo designer. However, if you have the money, you could choose a strategic location and invest in your own tattoo studio or parlor. As with any business, this is a little risky since you have to make yourself known to the locals and build up your business before you start making any profit. Working online is easier and less expensive. All you need to do is to look for sites online that have the best deals on offer. These online tattoo galleries are in search of skilled artists to join their ranks. You have to provide a sample or portfolio of your work when applying; it is vital for the owners of these sites to see how skillful you are as a designer. Creating custom tattoo designs online is a very fulfilling venture. It creates the widest market for your talent, and gives it global exposure. This will give you the opportunity to be recognized by other tattoo designers worldwide. When a company signs you to their site as their regular online tattoo designer, you can exhibit your work in their marketplace. Since prospective clients check out these sites from time to time, there is a great chance that your design would be chosen and you would get paid for it. Furthermore, if you participate in the site’s custom design tattoo contests and with luck, be chosen as the winner, the possibility to become a tattoo designer who is in demand will not be far behind. Most tattoo enthusiasts and hobbyists check out these contests to get an insight into the work of a prospective tattoo designer. They will be impressed by an artist who can provide unique designs and have been given high ratings by clients. Providing a firstrate tattoo design could give you a fruitful career as a designer. Word of mouth and good feedback from other clients will make you a sought after artist. Remember, the internet is a good way to establish your reputation as a first class tattoo designer; in this way, you get your own following and in the end, could demand higher prices for your work. However, if you are just starting to introduce yourself in the tattoo arena, make it a point to keep your prices reasonable. Do not make the mistake of overpricing your designs. Do some research and compare your prices with those of other tattoo artists who are new to the business. Even the most highly experienced tattoo designer makes it a point to make some price adjustments to attract new customers. Remember, each tattoo design varies in cost depending on the complexity of the work. The most unique and diverse creation could fetch a high price in the market even if it was created by an artist whose name is quite unknown. Kristen Dunn is a tattoo enthusiast and professional tattoo designer who has created thousands of thought provoking, elegant, and funky tattoos for her clients. She has a vast collection of custom designs to her credit. Winner of several awards and accolades, Kristen is now a founding member of the world’s largest custom tattoo design community at CreateMyTattoo. View her tattoo collection or read more on her blog here.

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