People are bored. Everyone wants inspiration, goodness, emotional contact and uplifting brands. And when? When they least expect it.
If I were a CEO of a huge company, I would focus on guerrilla marketing and goodwill campaigns. Let’s stop buying media spaces and convincing people to buy us, only us and that we are better than competition.
Focus on the game not your competitor. Be an athlete, be the fastest and the best you could be and stop focusing on your opposing team.
Simply go for the best shot you can take and if you miss, you will be applauded for your efforts.
Surprise the consumers, learn about them, reward the loyal ones, show them why you are so special and give back to the community, to those who don’t have anything and to the talented ones that have the potential.