Creating inspiring brands.

Thinking out of the shoe box

I’ve been admiring a certain brand for a couple of months now. Not only is it inspiring, but it is also a perfect example how simple and sincere vision can bring major success. It used to be called shoesite.com, bit luckily enough they changed the name soon to zappos.com. At first sight, it is an ordinary website with the primary purpose of selling shoes. But since its launch, Zappos has become everything but a synonym for the online shoe store.

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