Creating inspiring brands.

Symbolism in the Chrysler ads

Movere is the Latin word meaning to move and both emotion and motivation were derived from the same verb. Combine them and you get emotional motivation. Emotional motivation is the word that would describe last year’s and this year’s Chrysler ads launched during Super Bowl.

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Buying lifestyle rather than buying furniture

For the last several days on my way to work I’ve been driving by a certain billboard promoting a new furniture shop. The poor design of the billboard intrigued me so I looked for the brand on the Internet and found something even more saddening.

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