Creating inspiring brands.

A sponsorship that could taste better

Everyone knows what MasterChef is, a TV reality show on cooking open to amateurs who are good cooks. The second season just started. I adore watching these kinds of shows where I can learn and apply the cooking secrets in my own kitchen. But the show is also an excellent lesson in sponsorship gone wrong.

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As simple as that

There is an ad for Tropicana that amazed me with its simplicity. The copy, the images together evoked real emotions of awe. Naturally, this isn’t what the real orange growers experience is like, but that is not relevant now.

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