Creating inspiring brands.

Miley Cyrus and Nike’s Jordans – nobody gets it

When I say Nike (and I say Nike quite a lot, because I like it) you think of the sports brand. You think of giving it all you’ve got, you think of how you ran the other day, and sweating out the stress, and feeling good about it. Ok, you might not have thought of all these things, but you did think of sports and athletes.

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Key branding trends in 2014

We have outlined five key branding trends in 2014. Brand transparency, unique experiences, telling authentic stories, personalisation and emotion are the key predictions from Brandoctor consultants.

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