There is one brand which I really appreciate because they don’t sell and they don’t YELL. You won’t see them sponsoring the Super Bowl halftime show, there are no articles about their last hype marketing campaign, no celebrity brand ambassadors, no photoshopped pictures, no models, no adds.Read more →
Ever wondered why people are so passionate about their favourite football club?
I can still remember the exact moment when I became a loyal supporter of the Manchester United and finally, after so many years, I have found out why. The strategy that built the most valuable football brand.