I just watched the Nike ad with LeBron James and I wondered how do they do it? How does Nike do it?
They give me goose bumps every time I watch their ads. Ok, I am an ex basketball player so it hits me even more than an average viewer, but other people say they get the same feeling even though they have no connection to basketball.
I frequently talk to talented copywriters, creative directors, designers, other brand consultants and we all agree about one thing – why don’t the clients let the creatives do the work. Why don’t they accept the gutsy idea? Why can’t the work of a brilliant creative see the light of day?
We have just started blogging, so here is a short intro!
Brandoctor is the first specialized branding agency in Croatia. Brandoctor is composed of brand consultants, naming consultants, designers, market analysts and brand implementers. We are educated and have work experience from both Croatian and international markets.