Creating inspiring brands.

Buying lifestyle rather than buying furniture

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For the last several days on my way to work I’ve been driving by a certain billboard promoting a new furniture shop. The poor design of the billboard intrigued me so I looked for the brand on the Internet and found something even more saddening.

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Why Generation Z just might be the next big thing

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Just a short reminder: Generation X mostly refers to those born between the early 1960s and the early 1980s. Gen X is the best-educated generation so far, characterized by high levels of skepticism and a “what’s in it for me” attitude

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