For those of you who don’t know, Gossip Girl is a rather popular American TV show revolving around lives of rich and restless Manhattan youngsters who spend most of their time shopping, partying in fancy clubs and coining conspiracies against each other.
I feel inspired. Hopefully the man from Porlock won’t come in and mess it up for me like he did for Coleridge. A person from Porlock interrupted Coleridge while he was writing the poem Kubla Khan and ruined his inspiration.
I spoke to one of my friends who is not a part of our industry. She said that she has a feeling that when she hears me speak about what I do, it’s like I speak a foreign language. I completely agree with her, because I sometimes get annoyed with my colleagues and myself when we talk about branding or advertising.
For the most of you who read this blog social media is a standard thing. Waking up and having coffee while checking up your e-mail or updating your Facebook and Twitter account sounds pretty much like the usual morning routine for most of us. But what happens when it comes to brands?
nteract with people, talk to them about your brand and see how the brand makes them feel. How does the brand make them feel – good or bad, inspired or annoyed? Without these sorts of answers, you will never know where you stand.