As of February 2017, Brandoctor will no longer be operational and will cease to function as a legal entity for branding. After 14 years of service as senior brand consultant and partner at Brandoctor, Anja Bauer Minkara has moved on to opening her own branding agency named Fabular.
Baby Center is a Slovenian brand of children’s equipment, it has been in the market place for 25 years. Despite being in the market place for 25 years, the brand lacked emotions and was only synonymous with equipment.
I’m not a person who enjoys playing video games all the time. Still, while going home from work or just waiting for somebody, I needed something to keep me entertained for couple of minutes. So, I decided to download Clash of Clans and before I knew it, I was hooked.
We have outlined seven key branding trends that are “in” right now. Brands are more open and transparent then ever. They are trying to create custom-made experiences for consumers, feature real emotional stories and create positive change in the society.
“Brands can become those beacons to ignite the fires of the young and the old, to unite the disunited, to motivate the tired, to feed the hungry hearts and impress the bored minds, well it’s their call and their time but that time is now.”