As a brand consultant, you always look for new fields, practices, where you can implement your ideas. After 12 years of creating brand strategies, we have decided to embark on a complementary adventure, to create brand concepts for architects.
Hotels Podgora, the largest hotel complex in this small place in Makarska riviera, have decided to go into the proces of rebranding. Contrasts of Podgora are the foundation of the new brand strategy, from which we’ve created new name Medora and visual identity. Our brand story unifies Podgora’s contrasts, the sea depths with the mountain heights.
There is one brand which I really appreciate because they don’t sell and they don’t YELL. You won’t see them sponsoring the Super Bowl halftime show, there are no articles about their last hype marketing campaign, no celebrity brand ambassadors, no photoshopped pictures, no models, no adds.
Ever wondered why people are so passionate about their favourite football club? I can still remember the exact moment when I became a loyal supporter of the Manchester United and finally, after so many years, I have found out why. The strategy that built the most valuable football brand.