After defining the brand strategy, one of the major challenges is how to bring closer the strategy to the employees. They are the greatest strength of the company and the main brand ambassadors, and they must be familiar with its values and promise in order to be able to spread it further.
During the last year we’ve completed the rebranding of Froddo – a footwear brand from Croatia. Based on the insight that each kid is unique just as each kid’s footprint is unique, we’ve created a relevant brand story, new visual identity and changed the way the footwear looks. Since the launch the number of international buyers grew by 60% with more than one million pairs exported.