Creating inspiring brands.

New brand consultants in Brandoctor

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Last year our team got stronger for two young people. Stipan joined our team exactly a year ago and Željka started working in May. They are intelligent, creative and curious; and in their hands facts turn into exciting and inspiring brand stories that consumers want to be a part of.

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Brandoctor Blog: Why should brands care?

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A new ad was launched recently from Pedigree. A beautiful piece based on a simple insight that dogs bring up the good in you and thatPedigree brings up the good in dogs. But even more importantly the ad made a strong statement on race – dogs aren’t prejudiced – as two men of different races are brought together because of their love for their pets.

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Brandoctor Blog: The one I didn’t know I wanted

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Last week during the hectic afternoon of fieldwork and research for our client, I was stopped by the images of a great looking man staring at Gisele Bundchen. It was a dreary evening, everyone was rushing home, so was I, but I stopped in front of a TV screen in the shop window of a perfume store to watch a beautiful world I wanted to jump into.

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What’s Really Driving Detroit?

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This year our brand consultant Petra Despot Domljanović was chosen to participate in the Marshall Memorial Fellowship – the flagship leadership development program of the German Marshall Fund of the United States. Each year 75 candidates are selected from 35 nations and from different areas of expertise – business, government and civil society. Here are some of Petra’s impressions from Detroit.

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