Every year at the same time, sometime at the end of February, there’s this sweet anticipation that can be felt in Brandoctor office. It’s the time when REBRAND 100® Global Awards winners are announced. There aren’t many awards for brand strategy as there are for design and advertising, so winning the REBRAND 100® is a pretty big deal to every brand consultancy in the world.
We won REBRAND 100 award for the sixth year in a row, this time for their work with Stina wine from the island of Brač. Stina has won a special Distinction award next to Wrigley and Starbucks, and before the globally known brands like Kellogg’s and Hewlett-Packard.
Finally we have launched our new web! The site reflects some of our core values such as expertise, creativity and intuition, as well as inspiration as the core element in creating our brand stories. You can browse through our methodology, services, blog posts or check out your brand’s health.
This November we were proud to attain the opening of Smartson – the biggest smartphone center in the region. We were responsible for developing the brand idea, the verbal and the visual identity for Smartson, while our sister agency Brigada branded the store. Smartson offers a truly unique brand experience – it is modern, smart, warm and inviting.
More than two years ago we started running the first regional blog on branding. Our posts included topics on brand positioning, brand architecture, product placement as well as co-branding. We wrote about good and bad examples of branding from Croatia and abroad. Jelena wrote the last post, which soon became the most popular one on the blog.