*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
We have created a new brand of innovative nutritional supplements called Almagea®. Almagea® means the soul of the Earth. The brand story and the name were inspired by the ingredients as well as the innovative formula, which is in a liquid form. The combination of natural ingredients and innovative domestic and international experts make this brand one of its kind in the Croatian market place.
The visual identity done by Bruketa&Žinić OM reflects the synergy between innovative fusion technology and nature presented by the symbol of the leaf and the drop of water. The elements together create a form of the product itself – the capsule while keeping its natural colors, green and blue. The packaging resembles the texture of the leaf.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Anja Bauer Minkara
Implementation: Jelena Mezga
Visual identity: Bruketa&Žinić OM
Creative Directors: Nikola Žinić, Davor Bruketa
Designer: Damir Mazinjanin
DTP: Marko Ostrež
Account Executive Senior: Martina Ivkić