*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Anima Arba is a family owned brand of extra virgin olive coming from the Croatian island of Rab. We wanted to reposition other brands of olive oil by narrating a unique natural story and not just saying that we are a natural olive oil coming from this or that island.
The brand story is a tale of a herd of sheep that live in the family owned olive grove. The sheep and the olive trees live and grow together in perfect harmony, with the sheep browsing the grass around the trees and manuring the soil naturally. The olive oil truly reflects the heart and the soul of the picturesque island of Rab, therefore we named it Anima Arba – meaning “the soul of Rab” in Latin. The visual identity is showing sheep among the branches, to show the harmonious life of the sheep and the olive tree.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot Domljanović
Copywriter: Anja Bauer Minkara, Petra Despot Domljanović
Naming consultant: Anja Bauer Minkara
Brand Implementation: Jelena Mezga
Art Director: Igor Manasteriotti
Designers: Igor Manasteriotti, Mia Marić
Illustrator: Davor Rukovanjski
Photographer: Domagoj Kunić, Igor Manasteriotti