*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Izvor Osiguranje is the new Croatian insurance company.
Croatian marketplace is saturated with insurance companies, but they are all communicating similar attributes, such as professional and of good quality.
Our task was to differentiate the new insurance company by creating a unique position in the minds of the consumers.
One of the ways used to accomplish it was to definw relevant functional and emotional associations, such as professional and safe, but also as honest, simple, healthy and meant for me – which was the basis for the new logo and the slogan.
Since “izvor” in Croatian means “the source”, the slogan was defined as “the source of my safety”. The bird in the logo is the symbol of trust and friendship.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Copywriter: Maja Benčić
Creative directors: Davor Bruketa, Nikola Žinić
Art Director/Designer: Igor Manasteriotti
Designer: Mia Marić
Implementation: Jelena Mezga
Photographer: Domagoj Kunić