Creating inspiring brands.


*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.

Smartson is the biggest, newly opened smartphone center in the region. We have created the brand from the scratch and our sister agency Brigada designed and branded the retail space.

We have been inspired by the owners who are both intelligent and street smart and that has led us to a simple philosophy – smart doesn’t mean arrogant an standoffish, but warm, street-smart and friendly. Brand idea is embodied in the name Smartson, the slogan “Be smart”, and the visual identity of a friendly and useful “smart guy”. The retail space follows the brand guidelines. It is modern, warm and inviting.

Brandoctor: Branding
Senior Brand Consultant:
Anja Bauer Minkara
Brand Consultant:
Petra Despot
Anja Bauer Minkara, Petra Despot
Cretive Direcotrs:
Davor Bruketa, Nikola Žinić
Jelena Mezga

Naming Consultant: Maja Benčić

Art Director: Igor Manasteriotti
Igor Manasteriotti, Mia Marić

Brigada: Retail Design

Photography: Igor Manasteriotti

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