*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Soundset is the first Croatian national network of local city radio stations, consisting of 16 radio stations in 16 cities, covering the whole Croatian territory. It has over 350.000 listeners daily.
Our challenge was to unite the different radio stations under a national roof brand – without losing the local friendly feeling.
We created the name and the visual identity. This sociable, innovative and happy network follows and dictates the rhythm of every city and helps listeners feel at home wherever they are.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Maja Benčić
Copywriter: Petra Despot
Creative Directors: Davor Bruketa, Nikola Žinić
Art Director: Igor Manasteriotti
Designer: Mia Marić
Implementation: Jelena Mezga