*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Stina is a brand of wine from the Dalmatian island of Brač, made from authentic sorts – pošip, vugava and plavac mali.
Research of the island brought us to the conclusion that Brač is unique and well-known owing to its white stone and its artists. Brač is the birthplace of many famous Croatian poets, novelists, sculptors, and painters.
The stone is the source of inspiration because of its beauty, but it is also the symbol of everyday hardship involved in top-quality wine growing. Therefore, the name Stina meaning stone was chosen because it is one of the symbols of the island.
Brandoctor created a way of combining the two unique elements, the white stone and the artists, into one story.
The Stina label represents a block of stone inviting the sculptor to sculpt, it is an empty canvas inviting the painter to paint, it is a piece of paper inspiring the poet, writer or musician to write a poem, a story, or compose music.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Maja Benčić
Copywriters: Anja Bauer Minkara, Maja Benčić
Implementation: Jelena Mezga
Bruketa&Žinić OM (design)
Creative Directors, Art Directors, Designers: Davor Bruketa, Nikola Žinić
Designer: Sonja Šurbatović
Production Manager: Vesna Đurašin
Prepress: Radovan Radičević
PR manager: Jelena Mihelčić
Illustrator: Dušan Drakalski
Photographer: Domagoj Kunić
Video production: Komakino
Music: Ivan Čadež