*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Storm is a new brand of motor oil, produced by the Motus CEE company.
More than 90 years of experience resulted in a product of high quality and excellent performance. We created a unique brand platform and developed the brand’s verbal and visual identities.
The brand strategy revolves around Storm’s excellent performance, cooperation with the experts and a number of benefits for the end consumer. The Storm brand is highly professional, yet simple and friendly, with its verbal and visual identity projecting power, great performance and safety.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Petra Despot
Copywriter: Anja Bauer Minkara, Maja Benčić
Creative Directors: Davor Bruketa, Nikola Žinić
Art Director: Igor Manasteriotti
Designer: Igor Manasteriotti
Product Designer: Marko Pavlović
Implementation: Jelena Mezga
Photographer: Domagoj Kunić