*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
St. Catherine is a specialty hospital for orthopedics, surgery and physical medicine and rehabilitation. This modern hospital will use the most advanced technologies and cooperate with the leading American and European institutions and experts.
For the aforementioned reason as well as patient’s needs and wishes, our insight was based on the premise that the recovery of one’s health doesn’t have to be painful. Therefore, we have enriched the functional attributes expert, innovative and modern with humane and personal.
The name St. Catherine was chosen for two reasons: St. Catherine being the patron saint of sick people and St. Catherine being the name of the parish church where the hospital is situated. The logotype is a modernized and abstract representation of the icon that bestows faith and protection.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Petra Despot
Copywriter: Maja Benčić
Art Director/Designer: Igor Manasteriotti
Designer: Mia Marić
Creative Directors: Davor Bruketa, Nikola Žinić
Implementation: Jelena Mezga
Photographer: Domagoj Kunić