*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Vedrini is a brand of nuts, pulses, dried vegetables, seeds, grains, dried fruits and various mixes.
Before the rebranding, the products were sold under different visual identities and under different names. Some products were named after the company – Primorac, while others had generic names like Almond or Whole Nut. The portfolio was unorganized and the brand was completely unrecognizable to the end consumers.
Brandoctor defined the verbal and visual identities. The Vedrini brand along with its name, tagline and visual identity tells a story of fun and healthy products.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Maja Benčić, Anja Bauer Minkara
Copywriter: Maja Benčić, Anja Bauer Minkara
Creative Directors: Davor Bruketa, Nikola Žinić
Art Director: Igor Manasteriotti
Designer: Mia Marić
Implementation: Jelena Mezga
Photographer: Domagoj Kunić