*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
Veladrion is a new touristic resort situated in the Bay of Žrnovnica beneath the mountain Velebit. The resort is a perfect place for a short vacation aimed primarily at business people and groups. Our task was to create a unique brand story and to develop a name that would be easy to pronounce for Croatian and foreign visitors.
The brand positioning unites the natural diversities that meet in the bay – the mountain Velebit, the river Gacka and the Adriatic Sea. The name Veladrion is the coinage of the words Velebit and Adriatic representing the unity of the mountain and the sea.
Our sister agency Bruketa&Žinić OM developed the visual identity for the brand, while the agency Brlog created the brand’s web page.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Anja Bauer Minkara
Brand Implementor: Jelena Mezga
Design: Bruketa&Žinić o.m.
Creative Director: Miran Tomičić
Art Director: Davor Rukovanjski
Designer: Damir Mazinjanin
Senior Copywriter: Ivan Čepelak
Copywriter: Vanja Činić
Senior Account Executives: Martina Ivkić, Svjetlana Vukić
Production Manager: Vesna Đurašin
DTP: Radovan Radičević, Marko Ostrež
Web Design: Brlog
Creative Director, Designer: Tin Kadoić
Lead Developer, Project Management: Mario Lončarić
Frontend Developer: Bruno Babić
Frontend Developer: Mario Kralj