*Author and creator of the methodology for brand strategy is Anja Bauer Minkara – All rights reserved, 2003.
After Stina, we have created brand strategy for the three new wines from the island of Brač – red wine Bogondon, white wine Godiment and rose Noda.
An extensive research about the island and it’s distinctiveness led us to the fact that Brač is an island of contrast – both sparse and rich, connected and disconnected, humble and defiant. Our key insight on which we have based our brand strategy is at the same time the most important contrast of island Brač – Poor soil, rich spirit. Poor soil stands as a symbol of the everyday hard work and rich spirit represents persistence and defiance of ordinary people from Brač which enables them to recognize the beauty of life in the small things and from almost nothing create something valuable.
The names are derived from the local dialect and they reflect the importance of the wine to the local people. Red wine is therefore god-given, white is for pleasure, rose is for hope. Furthermore, packaging design highlighted the story of the brand. It’s uniqueness is the smallest wine label. It is small just as much as the soil is poor, while the taste of the wine is rich as the spirit of the island Brač.
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot Domljanović
Brand Consultant: Stipan Rimac
Naming Consultants: Anja Bauer Minkara, Petra Despot Domljanović, Stipan Rimac
Copywriters: Anja Bauer Minkara, Stipan Rimac
Brand Implementor: Jelena Mezga
Bruketa&Žinić OM (design)
Creative Directors: Davor Bruketa, Miran Tomičić, Nikola Žinić
Art Director: Miran Tomičić
DTP: Radovan Radičević
Production Manager: Vesna Đurašin
Designer: Nikša Vukša
Illustrator: Ivo Matić
Photographer: Domagoj Kunić